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I like ZUN's design the best. alphes has certainly influenced Yuugi's popular image, and I'd say in a positive way, but his(?) work lacks the subtlety of ZUN's. Probably because alphes forgets the short hair growing at the back of Yuugi's head near her neck and replaces it with that one sexy strand hanging from her right temple to her shoulder. The idea is that since Yuugi is wild, her hair should be wild, and both capture that much. However, there's a difference in how Yuugi's hair is unkempt. alphes' Yuugi has "let her hair down" like an unmarried (free to be courted) woman. That's sexy, and Yuugi almost letting her kimono fall off while blushing a little makes it even more so.
ZUN's original is more like "doesn't dress". You see, hair, especially in 2d context, is supposed to work like clothing. The outer layer starts at the top of one's head and all hair that doesn't directly originate from there enters our vision from under that main hair-mass. A bit like a proper school uniform, with the shirt covering the beginning of the skirt, and the skirt covering the beginning of the stockings. Interrupting this flow is breaching a girl's defenses - a note to everyone who loves zettai ryouiki.
Where Yuugi's tuft of hair grows is invisible thanks to ZUN-art, but the design clearly violates the layers. Even more, it can be imagined visible just like her panties under that potentially transparent skirt. If alphes' Yuugi has let the viewer in, ZUN's Yuugi has never considered that division of proper and shameful existence. By letting her hair down and combing it back to order, alphes' Yuugi can switch between lewd and proper. ZUN'z Yuugi is in a mixed state of innocence and lewdness with no obvious entering or exiting. This goes well with the "gym outfit" idea: shameless physicality. Going even further, alphes' Yuugi is an unattainable ideal female (power, sex appeal, gentleness, you name it). ZUN's Yuugi is superhuman but not pure (like Reimu, youkai, and the Lunarians are), and as such is rightly punished. The chains, too, make sense.
It may not be correct, but I think the concept of Pandemonium, or the splitting of devas and asuras into good and evil, is central to ZUN's oni. Especially
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