They're targeting retards and selling them what they already bought.
I think their marketing is perfect in this regard.
Sure, it's a sleazy thing to do, taking advantage of idiots, but from a business standpoint, they're doing it well.
Who am I kidding, this sucks, and it's making activation suck to the point of almost being as bad as EA.
activation used to make some kick ass videogames, now they don't give a crap about anything but this series.
As far as I'm concerned, realistic military fps games have become just as bad as sports games.