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After reading up on some early reviews I think the problem people have with No game no life is they're taking the show too seriously while comparing it to shows like code geass and sword art/accel world. The difference is those shows take themselves far too seriously for their own good, this on the other hand is played as straight as a lightning bolt. These people act like it's a cheap copy of those shows when this show could easily be seen as taking a huge dump on those type of shows. I think they're failing to see that this is not meant to be taken seriously -at all- It's wacky and over The top completely on purpose becuase it's trying to be fun. I don't know how people are not able to see that and instead complain about how 'stupid' it is. You wouldn't criticise a clown who's trying to be entertaining for doing stupid things right?
The protag in shows like death note and code geass and Twgok with superiority complexs who act like a big shot know it alls who are better than everyone else in spite of just being overly pretentious highschool dweebs with no friends is exactly what they're poking fun of by having the MC of this anime play it up like those guys do while being a virgin NEET hikki sistercon who has no skills outside of videogames. It's like they're basically telling those guys to get off their high horses. It's also something they keep bringing up just so you remember not to take him too seriously when he starts playing it like like lolouch or Light.
While this show like sword art/accel world does involve a pair who get stuck in a videogame world, this show doesn't take itself seriously as those others did. This is what I think those should have been, colorfully and fun. I really didn't like those shows becuase they tried to play their material straight but it just didn't work for far too many reasons to go into here. No game no life on the other hand does stupid absurd stuff all the time that would make you face palm in those show but here it's not meant to be seriously. There were so many things wrong with that chess game for instance, the least of which being the rules that made no sense to the point of being none existent. It almost had an improvisational quality to it where it felt they just kept making up everything as they went along, which is why I thought that chess game was fucking great. In retrospect that game of chess almost felt like a parody of the infamous match in code guess where that self proclaimed chess master performs an illegal move at the end of the match. Where as in this anime they out right shit all over the rules and make a mockery of the whole game itself.
I was admittedly a little put off at first by how convoluted that game of rock paper scissors was early into the show, but after seeing more of the anime and reflecting on it I realized something. By doing that it's quite possible they were essentially poking fun at anime that try to pass themselves off as being smarter than they are by over complicating things that should be simple.
anyways, if you haven't seen the show already just don't take anything in it too seriously and try to have fun with it. I know that can be hard to do these days with everything being so dark and edgy and broody with no fun allowed but just try to keep an open mind. also, the first half of the first ep kinda blows, I wouldn't judge it too much off that. It doesn't set an accurate tone for the rest of the series and is just there to establish what the daily lives of the main characters was like before the show really gets started.